As group sustainability & ESG manager in the Allegro group, Anna Gorączka is responsible for the development and implementation of the group’s sustainability strategy in six countries in the CEE region. She is a leader of the green transformation, was one of the ten women recognized by Forbes Women Poland in 2022, and was last year’s finalist in the “Success Written with Lipstick” competition in the decarbonization category. She is the co-author of the pro-environment reports “Human Design” (2020) and “Human Regulate” (2020), as well as the books “Data Driven Decisions” (PWN, 2018) and “Gamification: How to Win Engagement” (PWN, 2020). She is interested in behavioral economics, wisdom of crowds, and gamification.